Hypebeast Night at Michelob ULTRA's NYC Pitchside Club Is Where the Beautiful Game Meets Street Style

The ultimate soccer-meets-style sanctuary has officially booked its flight to the East Coast. Fresh off a legendary West Coast takeover at the Santa Monica Pier, Michelob ULTRAs Pitchside Club is bringing the beautiful game's global tournament energy to New York City. On July 17, Hypebeast Night will turn The Standard Biergarten into a high-vibe block party celebrating the exact intersection of soccer culture and modern streetwear.The absolute crown jewel of the night is the interactive Mich...